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SERVUS!
We are e-collective, and this is where the journey begins
With over 35 years of combined experience in bringing SaaS products into new markets, we know exactly what it takes to succeed. Our expertise goes beyond market figures and forecasts – we and our partners understand the cultural and local differences that make success possible. We rely on a strong local network of industry experts and a close relationship with our customers.
Who we are
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Florian Eder
Partner Management
Florian is an experienced go-to-market expert in eCommerce and FinTech. He has developed and implemented successful market entry strategies multiple times, with a clear focus on partnership-driven sales. Over the years, he has built and led high-performing sales teams to success. Thanks to his extensive network and ability to form strategic alliances, he is a valuable growth driver for companies in the DACH market.
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Martyna Schröder
B2B Marketing
With her experience in building and scaling SaaS brands, Martyna is a leading expert in B2B marketing. She develops inbound and outbound strategies that engage target audiences across various touchpoints. In international tech companies, she has successfully built and transformed marketing departments, leading them to significant growth. Her deep understanding of international stakeholders in eCommerce and FinTech enables her to guide digital transformations and optimise processes through the targeted use of AI-driven MarTech, achieving measurable results.
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Stephan Ritzenhoff
Sales
Stephan is an experienced sales and leadership expert specialising in PayTech and loyalty. In senior roles at global eCommerce and PayTech companies, he has established himself as a professional in developing and implementing effective growth strategies. Stephan is a talented and authentic networker, leveraging his extensive network of high-profile contacts to strategically drive his clients' market success. Through his ability to establish strong business relationships and expand strategic partnerships, he fosters continuous growth and sustainably extends the reach of his clients.
Our collective is growing every day.
Are you a tech expert in the DACH region? Then get in touch with us and become part of the collective.
Digital Future Made For Germany
The European market is changing: companies are increasingly relying on new technologies, often solutions developed abroad, which need to be adapted to regional requirements. That’s why we founded e-collective – a home for those who want not only to understand the DACH market but actively shape it.
Why?
Because Europe deserves much more than just Copy and Paste!
After all, technology only works when it culturally resonates. The key to success in Germany isn't just good software – it's local power, deep market understanding, and a genuine human network.
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We are embarking on a journey - but certainly not alone. Join us on this mission!
Forget the struggle - we've made the mistakes, so you don't have to!
Don't make the mistake of launching a promising product in the DACH market without optimising it for local requirements. The result? An unfinished product that failed in the market, despite its immense potential. When technologies succeed in a market, not only do you as a company benefit, but so do the users and, ultimately, an entire region.
How we work
We are your commercial team in the field
With a modular and flexible approach, we provide support where it’s needed most – from strategy development to operational implementation, lead generation, and team building.
01.
Strategic Depth
Preliminary Analysis
02.
Practical Implementation
Access to our e-collective network
03.
Long-term Support
Interim Management, Team Building, On-demand Support, Training, Workshops
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Words with a meaning:
Local
With deep knowledge and extensive experience in the eCommerce and FinTech sectors of the DACH market, we help you tailor your solution to the local context and needs of your target audience, and position it with the right strategy.
Human
We believe that the success of a business depends on people. By putting people and collaboration at the centre, we create a strong foundation for long-term and sustainable business success.
Partner
Through our extensive partner network in the B2B sector, particularly in the FinTech and eCommerce world, we offer valuable connections and resources that help our clients grow faster and more efficiently, achieve their goals, and skip the trial and error phase.
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ecommerce
the digital universe of SaaS providers and merchants
expansion
focusing on growth and scaling
empowerment
providing know-how and strategy
execution
for strategic implementation and a hands-on mentality
enablement
empowering businesses to be more successful
engagement
focusing on customer and partner retention
expertise
knowledge and consulting
efficiency
for optimised processes and better results
evolution
accompanying growth and transformation
edge
competitive advantage and innovation
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"With in-depth understanding and extensive experience in the DACH market’s eCommerce and FinTech industries, we help you tailor your solution to local needs, define your target audience, and position it with the right strategy."
Stephan Ritzenhoff, Co-Founder